Introducing Paystack Storefront

Earlier this year, we announced our Paystack Commerce initiative and introduced Product Links, a simple way to sell one product online, beautifully.

Today, we're excited to announce our latest and most powerful Commerce tool yet — Paystack Storefront, a free and complete seller toolkit for selling multiple products online.

What's the difference between Product Links and Storefront?

Product Links are great if you want to sell one single product at a time. You can add product photos and videos, create variants, and more.

But what if you want a full-blown online store where you can sell multiple products at a time?

That's where Storefront comes in. With Storefront, you can set up simple seller pages through which you can sell multiple products at a time.

All the tools you need to bring your ideas to life

We've spoken to numerous African creators over the last few months since launching Product Links. We learned a lot, and their insight influenced the design and development of Storefront.

Build trust by linking to your other online properties

One way that customers determine the legitimacy of online retailers is to check out their various social media handles. For example, a business that has comments enabled and engages with customers is a very good sign. A verified account is even better.

This is why Paystack Storefront makes it easy to share details about your business and prominently share links to your social media handles. These are important trust markers that increase conversion.

Chat with your customers on WhatsApp

Sometimes, customers have clarifying questions they would like to ask at the point of purchase. Without an easy way to reach out, they're likely to churn. With this in mind, Paystack Storefront comes with a handy "Contact seller" button right on the purchase page. By giving your customers the chance to contact you via WhatsApp, email, or a phone call right when they're on the purchase page, you'll reduce churn and increase sales.

Increase sales with Gift Orders

Many businesses say that gift orders are a strong driver of their growth. But we also heard from merchants that a surprising number of customers who buy gifts for others actually forget to inform the recipient. In low-trust environments, that can result in some very awkward encounters.

Paystack Storefront makes it trivially easy for customers to purchase gifts for others, and to give them a heads-up to expect the order, which makes delivery a lot easier.

Simple, powerful inventory management

Paystack Storefront comes with several tools to help you stay on top of your inventory.

• List and sell products with multiple variants (such as a T-shirt that comes in different sizes or colours)
• Set a custom stock quantity threshold, so that when you're in danger of running out of stock, an automatic low stock alert reminds you to restock
• Control how many units of a product a customer can purchase at a time with minimum / maximum order limits
• Keep track of sales with the Paystack Merchant app

Customize your Storefront

Beauty matters. The most successful creators know that how a product is presented can matter as much as the product itself. This is why we go the extra mile to create a highly polished purchase experience your customers will love.

Said plainly, we work hard to make sure that products sold through Paystack Storefront look really, really good, which creates a strong brand perception and allows creators to charge a premium.

Also, creators can also customize Storefront with their brand colours, customize the storefront URL, and add product photos, videos, and GIFs to further excite prospective customers.

Leverage the Paystack brand to sell more

Many customers say they're more likely to purchase from merchants who accept payments with Paystack. This is why Storefront keeps the Paystack brand visible throughout the sales experience to increase trust, and increase the likelihood of closing sales.

Get started for free

Like all features on the Paystack Dashboard, Storefront is available for free to creators. No set-up fee. No recurring subscription. You only pay the small payment processing fee.

And like all Paystack features, we're constantly improving Storefront and all our other Commerce tools. Check out our Commerce Roadmap to see what's coming down the pipeline.

How to create a Storefront

In this comprehensive tutorial video, we show you how to spin up a Storefront in only a few minutes.

You can also check out this detailed tutorial on how to set up your Storefront.

Common questions

How much does it cost to use Storefront?

Paystack Storefront is completely free to use, and there are no setup or subscription fees. We only charge a transaction fee on each successful sale, so as always, Paystack only makes money when you make money. This is what our current pricing looks like.

Is Paystack Storefront enabled for my business?

Paystack Storefront is enabled for all Paystack merchants in South Africa, Ghana, and Nigeria by default. Log in to your free Paystack account to create your Storefront.

LIVE WORKSHOP: How to set up your Storefront

Have questions about how to set up your Storefront? Come join our live workshop where we'll walk you through how to create your own Storefront.

By the end of the workshop, you'll have a fully set up Storefront ready to receive sales from real customers.

Sell more online

Storefront is a simple and powerful tool designed to help you sell more online, beautifully.

We're excited to see what you build with Storefront, and you can be sure of a steady pace of improvements over time. Please feel free to reach out to us if you have any questions or suggestions for new Storefront features you'd like to see!